We welcome press enquiries from dental, wellness, luxury, and lifestyle publications. Whether you're researching a story on luxury oral care, the future of wellness, or the intersection of science and fragrance, we'd love to work with you.
The Brand Story
jaw.dourè is a luxury fragrance mouthwash founded by Dr. Jawad Abbas, BDS, a dental professional with over a decade of clinical practice. The brand challenges the conventional wisdom that oral care must be clinical and utilitarian, introducing instead the world's first true luxury oral care product — one that marries dental science with fine fragrance.
The insight behind jaw.dourè is deceptively simple: people invest in luxury across every sensory category except one. We wear expensive perfume. We use luxury skincare. We bathe in designer fragrances. Yet the one instrument we use to speak, to kiss, to connect — our breath — has been left to blue antiseptic and clinical indifference.
jaw.dourè changes that narrative by creating an oral care product that is genuinely luxurious, alcohol-free, scientifically sound, and utterly unforgettable.
Key Facts
- Founded by Dr. Jawad Abbas, a dental professional (BDS qualification)
- Four carefully crafted fragrances: Oud Noir, Rose Saffron, Vanilla Absolute, and Jawad Signature Reserve
- 100% alcohol-free formulations — because the oral microbiome matters
- Made with luxury fragrance ingredients: oud, rose, saffron, sandalwood, ambergris, and Madagascar vanilla
- Priced at £28-£58, positioning oral care alongside skincare and fragrance luxury
- UK-based, ships internationally
- Available direct-to-consumer via e-commerce and wholesale partnerships
Compelling Story Angles
The Dentist Who Disrupted Oral Care
How Dr. Jawad Abbas identified a gap in the luxury market and created the first true fragrance mouthwash. A profile of the founder and the clinical insight that became a brand.
Why Luxury Oral Care is the Next Big Wellness Trend
Explore the convergence of beauty, wellness, and oral health. Why people invest in luxury skincare and fragrance but neglect the mouth—and why that's changing.
The Science of Breath: How Your Mouth Affects Your Confidence
An investigation into why breath matters more than we admit. Clinical and psychological perspectives on how oral care influences first impressions and intimacy.
From the Dental Chair to the Dressing Table
How traditional ingredients used in dental medicine—oud, rose, saffron—are being reimagined as luxury fragrance products. The overlap between ancient dentistry and modern aesthetics.
For Media Enquiries
Contact us to arrange interviews, request product samples, or propose collaborations.
Coming Soon
Press Kit & Brand Assets
High-resolution images, brand guidelines, and founder biography available by request.